For quite some time we have felt the urge to renew our trademark and look, but big changes like this are not to be rushed in an instant. After a long period of visioning, planning, preparing and then past months to actually start create and building we are happy to finally stepping into the new century with a brand new visual profile and website!
The starting point was the logo. How do we honour Ängsbackas current trademark and balance it towards the need of a modernised look?
Although the logo might look completely different at first, there are quite a lot of aspects brought in from the old logo. Main changes are that the name is now balanced with capital letters, yet with an elegant, more readable font with the same significant “Ängsbacka-red” colour.